This quote of the day comes from an unnamed spokesman for the pro-smoking pressure group Forest (emphasis is mine):

There are far more people smoking roll-ups, partly because of the cost, but partly because of the fashion element. Roll-ups have a slightly more antiestablishment feel to them. Cigarettes are getting more and more expensive, and in a recession you can hardly say they are essentials. No matter how addicted you are to tobacco, you can live without it, it is still a discretionary item. People trade down, especially when they are skint.”

Not bloody likely.