The Campaign for Little Britain has not been an entire waste of Richard Branson’s money. Inspired by a series of emails in which CFLB insists that there is a precedent for renaming blocks after small businesses, New York Magazine’s Daily Intel blog has come up with a great idea:

If they get the north side of Greenwich Avenue between West 12th and West 13th Streets renamed “Little Britain,” we demand to have the south side of that same block — in a window above which we happen to be sitting as we’re writing this — renamed “Little Place Where Some Jewish Writers Live.” We suspect we can find evidence that they’ve had a history in the neighborhood, too. And perhaps El Al will pay for our PR.

Now this idea I like a lot. I’d happily sign a petition for the CFLPWSJWL. Perhaps we could rename vast swathes of Park Slope accordingly too?