In a big city in a big country where bigger is always synonymous with better I suppose I should not have been surprised to come across this Giant Big Apple Beer truck on the Upper West Side. But I was.

What next? The Humongous Big Apple Beer company? The Ginormous Big Apple Beer company? The Biggest Ginormous Huge Apple Big Beer company ever?

I wouldn’t mind but compared to most of the trucks that plow through the city each day this one looked, well, kind of small…