D-Day for Little BritainBy
The proposal to rename a part of Greenwich Village “Little Britain” goes before Community Board 2 tonight. I’ve said before that I hope the idea is rejected. And I still stand by that opinion. If the area was truly British, then maybe. But it’s not.
The marketing company behind the Campaign for Little Britain claims it “was conceived to help a small, quirky, local business survive the onslaught of homogeneous global brands who are causing three to four fold increases in rent in the area, that inevitably only they can afford.”
Isn’t it a little ironic then, that the main sponsor of the campaign is none other than Virgin Atlantic, a homogeneous global brand that recently pissed off a swathe of New Yorkers with a tacky citywide advertising campaign that pretended the company knew and cared about the nuances of New York’s various neighborhoods? As one Lower East Side resident told the New York Times ”Wow, that makes me feel dirty — what a way to whore out my neighborhood.”
The sentiment could just as easily be applied to the Campaign for Little Britain, which whores out a few square blocks of Greenwich Village for the sake of a faux British tea room.