The Internet is wonderful blah, blah, blah. Blogging is the next big thing, blah, blah, blah…

I’m beginning to feel that being a blogging evangelist is a lot like being a parent (not that I am one of the latter yet). You spend ages imparting your wisdom and experience about the benefits of an “online life” and yet as you utter each syllable—or type each letter—you know that slowly, inexorably, you are wasting time. Take this example from the excellent bottom drawer blog:

For me, the fantastic thing about the internet as it is developing is that it is absolutely the opposite of all the apathetic, TV-watching, passive behaviour that we deplore. It give you the easiest ways to express an opinion, engage in a debate, and actually change things. Because I’m interested in how we can create new participatory methodologies that really mean people can engage directly with the things that affect their lives, I think these models are really important. It’s not fully developed yet but the explosion is happening (60 million blogs? that is amazing!) and the sooner we use these structures to engage people who otherwise would never find their voice, the better. And business can find better ways to work, and new opportunities arise constantly.

Every word is right. But will it make a difference? Or is she just preaching to the converted?