My Blogarithms story for Metro this week is about the New York videoblog Rocketboom. And it comes with a little EiNY exclusive.
Over the past few months there’s been some speculation about the value of an advertising slot at the end of a Rocketboom segment. Jeff Jarvis was quoted in the New York Times (Times Select) in December as saying that based on 100,000 downloads a day one advert could cost $8,000.
Well, that was almost two months ago. Rocketboom now gets 130,000 downloads a day. And producer Andrew Baron and presenter Amanda Congdon are about to find out how much that’s worth. Next week they will auction off Rocketboom’s first week of advertising on eBay.
What makes this auction even more interesting is that the winning bidder will have to relinquish control of the advertising to Baron and Congdon who are going to make the adverts themselves.
If a company insists on making its own advert, then Congdon and Baron will vet it (and exercise a veto) before it runs. And this policy will apply to all future adverts on Rocketboom.
(Via Adrants) UPDATE: Baron clarifies writing us, “The advertiser will relinquish all control. If we get a high bidder, they will pay us right away. Then we will make the ads and play them on Rocketboom whether they like the ads or not. They will understand that by placing a bid, they give up complete control to us to do what we will.”
I’ll leave it to the advertising experts to make of the policy what they will. But if Rocketboom’s ads are as good as the show, you can almost guarantee a large slice of the audience will stick around to watch it.
Metro does not publish Blogarithm stories online but you can download a pdf of today’s newspaper here. Alternatively here’s a copy of the story in my clips archive. Below are a few of my favorite Rocketboom episodes of the past year.
There’s this upbeat tribute to John Lennon on the 25th anniversary of his death.
Excerpts from an evening at the Gotham Comedy Club.
And the irrepressible Julio and Lupita.